Lots of different retail sectors are finding it tough going at the moment and the marketing teams of many companies are being put under increasing pressure to come up with new ways to help drive sales and consumer interest.
With the huge growth in the sale of Flat Screen TV's over the past few years you'd have thought TV bracket manufacturers and retailers would be laughing but actually it's an incredibly tough and highly competitive market. The price of flat screen TV's has fallen dramatically over the past few years so people's willingness to spend a few hundred pounds on a TV bracket to go with the TV has all be gone. With supermarkets now selling TV's and TV's brackets for little more than it seems possible to make them for the gloves are most certainly off.
Well regarded brands like Vogel's. Premier Mounts and B-Tech have had to compete not only with the high street supermarkets selling brackets for pennies but they're also have to compete with ebay traders bringing in "cheap and cheerful" brackets from China (often sourced off places like Alibaba).
At trade and retail shows some of the big brand TV bracket suppliers are investing in promotional USB flash drives to help them differentiate themselves from the cheaper players. The USB sticks are printed with their logo, sometimes with images of the TV brackets and typically they are pre-loaded with all of their sales brochures and videos showing the customer how their brackets work and look.
Printed USB sticks only cost a couple of £ each (includng printing and the data-loading) so if you're trying to sell TV brackets for £100 + they are a good investment.