AVNow.co.uk - TV Brackets & TV Mounts

Printed USB Memory Sticks Promote TV Bracket Sales

Wed, 18 Jan 2012 15:40:06 +0000

The TV brackets and accessories market is incredibly cut-throat at the moment with lots of manufacturers struggling to achieve the sort of margins on the sale of TV brackets that they were able to command a couple of years ago. Like many sectors the traditional brands have been challenged by cheap imports from China.

Prices have been slashed and there has been a “rush to the bottom” by some manufactures, distributors and re-sellers. The inevitable price falls are on the whole good for the consumer but differentiating between a poorly made, cheap and cheerful bracket from China and a well designed, and well manufactured product from one of the leading brands is hard to do.

On the face of it this might seem like good news but the reality is that cheap brackets (particularly TV arms) tend to fail more frequently, the supplied fixings are poor and often then don’t comply fully with stringent import legislation. Companies like Vogels and Premier Mounts have a portfolio of products that are increasingly designed for the discerning buyer or the professional installer. Their brands and their products are bywords for design excellence and quality and they have effectively “walked away” from the bottom end of the TV brackets market preferring instead to protect the integrity of what they produce and their margins!

Vogels and Premier Mounts will often be found at major trade shows around Europe pitching their range of products to the corporate market, system integrators and the education sector. These are key markets for both companies and between them competition is fierce.

To help differentiate themselves from each other but largely to differentiate themselves from other, weaker players in the market both they are constantly looking at different marketing strategies. Vogels have used promotional USB Flash Drives to help develop their brand and to raise awareness. Premier Mounts are believed to be looking to do something similar. The adoption of promotional USB memory sticks should come as no surprise because they have been proven to be highly successful at driving “footfall” to a stand at a show (trade or otherwise) and they have been proven to be the most popular of all promotional products a company can give away.

Canny businesses that buy promotional USB memory sticks will pre-load them with data, sales brochures, technical sheets, video clips and prices before they hand them out. This way they can save on the printing of expensive glossy brochures. Vogels might be the first to use promotional USB memory sticks but given their well proven benefits and their popularity with customers don’t expect them to be the last!

Branded USB Memory Sticks

Mon, 21 Nov 2011 13:51:21 +0000

Lots of different retail sectors are finding it tough going at the moment and the marketing teams of many companies are being put under increasing pressure to come up with new ways to help drive sales and consumer interest.

With the huge growth in the sale of Flat Screen TV's over the past few years you'd have thought TV bracket manufacturers and retailers would be laughing but actually it's an incredibly tough and highly competitive market. The price of flat screen TV's has fallen dramatically over the past few years so people's willingness to spend a few hundred pounds on a TV bracket to go with the TV has all be gone. With supermarkets now selling TV's and TV's brackets for little more than it seems possible to make them for the gloves are most certainly off.

Well regarded brands like Vogel's. Premier Mounts and B-Tech have had to compete not only with the high street supermarkets selling brackets for pennies but they're also have to compete with ebay traders bringing in "cheap and cheerful" brackets from China (often sourced off places like Alibaba).

At trade and retail shows some of the big brand TV bracket suppliers are investing in promotional USB flash drives to help them differentiate themselves from the cheaper players. The USB sticks are printed with their logo, sometimes with images of the TV brackets and typically they are pre-loaded with all of their sales brochures and videos showing the customer how their brackets work and look.

Printed USB sticks only cost a couple of £ each (includng printing and the data-loading) so if you're trying to sell TV brackets for £100 + they are a good investment.

Vogels THIN345 Gets Rave Review

Thu, 11 Nov 2010 16:33:57 +0000

AVNow is proud to be a Vogels Internet Partner and we never stop shouting about the stylish design and sheer engineering excellence that Vogel's put into their products and it would appear that we're not the only ones. Home Cinema Choice, one of the industries most respected publications has recently reviewed the Vogels THIN345 Articulating Wall Mount, praising it for its incredibly low profile, cable Inlay System and build quality. Home Cinema Choice gave it a 4 out of 5 rating whilst commending Vogels for answering the markets demand for a super thin flat wall mounts. HCC described the THIN345 as "Virtually Invisible".

The Vogel's THIN345 wall mount is suitable for 32" - 52" screens of up to 25Kg in weight. The bracket its self has an incredibly low profile of only 35mm, making it one of the most discrete TV mounts on the market. The THIN345 is fully articulated and can swing out to 63cm (a full 90 degrees) and can tilt upwards or downwards up to 20 degrees.

What's more... Order your Vogels THIN 345 wall mount before Christmas from AVNow.co.uk and we will also send you a Vogels 8740 Cable Tidy Column worth £29.95! The Vogels 8740 mounts to your wall just bellow Your Vogel's TV mount and safely and discreetly stows any wires and leads from the back of the TV screen all the way down to the base of your wall. We will even send the lot to you the very next day again with no extra charge. These offers are exclusive to Selected Vogel's Internet Partners such as AVNow.co.uk and are for a Limited Time Only so make sure you order yours today!

Vogels TV Brackets Get More Mount For Your Money

Thu, 07 Oct 2010 15:28:20 +0000

For a long time now, Vogel's have been known in the A/V industry for making some of the highest quality TV Mounts and Wall Brackets in the market place. The Dutch manufacturer design and produce a wide range of mounting solutions using only the highest quality materials and manufacturing processes available and their sleek lines, smooth curves and concealed fixtures have made them extremely popular with A/V enthusiasts.

AVNow are proud to announce that they are one of the few Vogel's Internet Partners chosen by Vogel's to represent their superior TV mounts and A/V accessories online. As a selected partner of Vogels, AVNow is able to bring you exclusive offers and discounts not available to other retailers. For example, for a limited time only; purchase any Vogel's Thin TV Mount for Large screens, and get a Vogel's Cable Tidy Column worth £24.95 Absolutely Free.

Currently we are one of a few online retailers in the UK to stock the latest range of Vogel TV mounts "The Thin Series". These ultra thin TV Mounts have a super slim profile making them the perfect partner for today's ultra modern LED, LCD and Plasma TVs.

We also stock Vogel's 8000, 6000 and Physics series brackets and accessories and right now you can purchase any Vogel's 8000 Motion Plus TV Mount and receive a Vogel's 8000 tilt module absolutely free. This gives you the ability to tilt your screen to the perfect viewing angle making sure that you get the best view in the house.

These offers are exclusive to Vogel's Internet Partners.

AVNow.co.uk also offers Free Next Day UK Delivery on all products.

Vogels Thin Series TV Mounts for The Next Generation of TV Screens

Fri, 01 Oct 2010 17:27:22 +0000

Flat screen TVs have been with us for quite a while now but they never seem to stop improving. First there was plasma, and then came liquid crystal display (LCD) and now there are a range of ultra thin LED and 3D TVs available on the market, bundled with various integrated features like freesat, iplayer and computer connectivity. Today's state of the art, TVs really are a site to behold but if you purchase one of these top of the range TVs then you should definitely consider investing in a TV mount of a similar standard. To achieve the ultimate cinema experience from a flat screen TV the viewing angle is critical. You really need to sit directly facing the screen, you can lose up to 30% of the view size if you watch your TV at an angle, therefore reducing your enjoyment

Vogel's have recently developed a range of TV mounts and wall brackets specifically designed for today's ultra modern, super slim TVs. The vogels Thin series of TV mounts are superbly designed with sleek lines, elegant curves and concealed screws. The vogels thin TV brackets all have a super slim profile with the distance between TV and wall being only 15mm-35mm!

As an official Vogel's Internet Partner, AVNow is the first to stock Vogel's latest products and right now offers free UK next day delivery on all Vogels products. Plus, for a limited time only, if you buy a Vogel's thin series TV mount, AVNow and Vogel's will be delighted to give you a Vogels Cable Tidy Column (EFA 8740) worth £24.95, Absolutely Free to really give your TV a beautiful finish.